Brief / Client
Established in 1988, Allwood Carpentry Manufacturing has long been a symbol of craftsmanship and reliability within Canada’s industrial landscape. With a reputation for excellence and an unwavering commitment to quality, Allwood delivers bespoke carpentry solutions for some of the most demanding clients and conditions.
STORM Design Studio was brought in to modernize the brand—preserving its legacy while crafting a strong, contemporary identity that reflects its leadership and forward momentum.
Solution
We approached the project with deep respect for Allwood’s roots. Our team reimagined the brand through a strategic rebranding process—introducing a refined logo, robust identity system, and cohesive visual language. Every element was built to convey confidence, precision, and craftsmanship.
We extended the transformation to digital with a newly developed website, designed to showcase Allwood’s capabilities and reinforce trust with future clients. The result: a brand that looks as solid as the work it stands behind.
Impact
Allwood’s rebrand positioned it for future growth while honoring its past. The updated identity now communicates strength and sophistication, helping the company reinforce existing relationships and open doors to new opportunities across Canada and beyond.
