Brief / Client
Jon & Vinny’s is a celebrated Los Angeles-based eatery known for its warm Italian soul and fresh Californian spirit. As part of MJS Investment’s expansion into the Middle East, the brand needed a thoughtful cultural translation for its Riyadh debut—preserving its global charm while speaking directly to a local audience.
STORM Design Studio was entrusted to localize the brand identity with precision, sensitivity, and creative balance.
Solution
We embarked on a culturally nuanced design journey, integrating Arabic typographic elements into the brand’s original logotype while preserving its iconic style. The goal was not just to translate but to transform—making the brand feel familiar and inviting to the Saudi market.
This bespoke Arabic identity was supported by a broader visual adaptation strategy, merging the soul of California with the rhythm of Riyadh. Every curve, detail, and visual decision was made to create emotional resonance without diluting the brand’s roots.
Impact
Jon & Vinny’s Riyadh opened with a brand that speaks two languages—visually and culturally. The identity successfully bridged East and West, earning praise for its authenticity, elegance, and respect for regional aesthetics—setting a new benchmark for culturally adaptive hospitality branding in the region.
