Allwood

Crafting a brand as enduring as the craftsmanship it represents.

Client

Allwood Carpentry Manufacturing

Sector

Industrial

WEBSITE

www.qoabco.com

Location

Toronto, Canada

SERVICES

Rebranding / Brand Identity / Brand Guideline / Brand Collaterals / Website Development
BRIEF / CLIENT

Established in 1988, Allwood Carpentry Manufacturing has long been a symbol of craftsmanship and reliability within Canada’s industrial landscape. With a reputation for excellence and an unwavering commitment to quality, Allwood delivers bespoke carpentry solutions for some of the most demanding clients and conditions.

STORM Design Studio was brought in to modernize the brand—preserving its legacy while crafting a strong, contemporary identity that reflects its leadership and forward momentum.

SOLUTION

We approached the project with deep respect for Allwood’s roots. Our team reimagined the brand through a strategic rebranding process—introducing a refined logo, robust identity system, and cohesive visual language. Every element was built to convey confidence, precision, and craftsmanship.

We extended the transformation to digital with a newly developed website, designed to showcase Allwood’s capabilities and reinforce trust with future clients. The result: a brand that looks as solid as the work it stands behind.

IMPACT

Allwood’s rebrand positioned it for future growth while honoring its past. The updated identity now communicates strength and sophistication, helping the company reinforce existing relationships and open doors to new opportunities across Canada and beyond.

31_Allwood_By_Storm_Design_Studio
27_Allwood_By_Storm_Design_Studio

What Our Client Says

“STORM Design Studio transformed our legacy into a brand that honors our history while looking to the future. Their work on our new logo and identity is a true reflection of our commitment to quality and innovation. It was more than a project; it was a partnership in shaping our legacy.”
José Rocha
President, Allwood Carpentry Manufacturing