Beard Zonia
Shaping a bold identity for a new era of modern masculinity.
Client
Beard Zonia Inc.
Sector
Lifestyle Retail, E-commerce
WEBSITE
Location
SERVICES
Brand Strategy / Brand Identity / Packaging Design / Brand Guideline / Digital Design / Art Direction / Photography
BRIEF / CLIENT
Beard Zonia is a Canadian-born men’s grooming brand focused on premium, all-organic beard oils. With a rebellious spirit and a refined vision, the brand champions elegance, self-expression, and modern masculinity—without compromise.
Their ambition was clear: to disrupt the grooming industry with a brand that feels bold, intentional, and rooted in purpose—inviting men to reclaim their confidence and redefine what it means to be a gentleman today.
SOLUTION
Our role was to build a visual universe that expressed Beard Zonia’s values with clarity and power. From identity and packaging to art direction and digital design, every detail was tailored to evoke confidence, style, and raw masculinity.
The logomark blends heritage cues with a contemporary edge, supported by a color palette that balances earthy richness and strength. We extended the visual system across packaging and photography—each piece designed to communicate bold rebellion wrapped in timeless sophistication.
The result was a brand experience that feels deeply personal yet unmistakably iconic—positioning Beard Zonia as a premium name in men’s self-care.
IMPACT
Beard Zonia emerged with a commanding presence in a crowded market, building strong emotional connections with its audience. The brand now stands as a symbol of modern masculinity—unapologetic, elevated, and deeply rooted in authenticity.
