Beard Zonia
Unleashing Masculinity
Beard Zonia, a burgeoning titan in men's self-care, holds the fertile soil of Canada its home. They ardently focus their craft on premium, all-organic beard oil, a timeless staple of the masculine grooming ritual. With a vision to cloak every man in elegance and gentlemanly flair, Beard Zonia marks its stand against synthetic chemicals. Their ultimate goal? To awaken a concerted movement, where every man unashamedly flaunts his brave, rebellious, and unyielding elegance, regardless of age.
Sector
Lifestyle Retail, E-commerce
Client
Beard Zonia Inc.
Location
Toronto, Canada
Scope of work
- Brand Strategy
- Brand Identity ​
- Brand Guideline​
- Brand Collaterals
- Packaging Design
- Website Development
- Digital Branding
Transmuting Values into Visual Identity: The Beard Zonia Transformation
In the bustling backstage of STORM Design Studio, we embarked on a transformative odyssey with Beard Zonia. Understood their core, their ambition, their unique signature in the crowded world of male grooming, and meticulously captured it, enhancing it into an expressive brand identity
Being the visual raconteurs of the brand's journey meant transforming Beard Zonia's language into all points of representation - logos, graphic language, packaging, digital design, and photography. From the bold, distinctive character of the logos to the powerful, timeless palette of the brand, every element was designed to project masculine courage. Every image meticulously captured to instill the feeling of rebellion with taste - a striking departure from the expected, yet firmly rooted in the common bond Beard Zonia shares with its customers - a shared valor, a shared elegance.
The end result was an impactful brand experience, one that echoes the eloquent vision of Beard Zonia: Creating a generation of gentlemen, elegant yet bold.
Through this mindfully crafted branding journey, STORM Design Studio delineated the careful strength of Beard Zonia, propelling the brand's identity to tactical heights. At STORM, we don't just create brands; we breathe life into each sketch, inking the journey of transformation into every design.
