Billionaire Society

Redefining nightlife luxury through culture-driven identity.

Client

Modern Food Company Ltd.

Sector

Hospitality, F&B

WEBSITE

www.mfcsaudi.com

Location

Riyadh, Saudi Arabia

SERVICES

Arabic Logo Design / Brand Localization / Cultural Adaptation / Visual Identity
BRIEF / CLIENT

Billionaire Society is a high-end restaurant and entertainment concept blending fine dining, live shows, and vibrant nightlife—where Italian classics meet modern Asian cuisine. Operated by The Modern Food Company, it represents the pinnacle of immersive luxury experiences in Saudi Arabia.

As the brand expanded into Riyadh, there was a critical need to adapt the global identity with cultural sensitivity—preserving its prestige while resonating deeply with a local Saudi audience.

SOLUTION

Our collaboration focused on crafting a culturally attuned Arabic brand identity for Billionaire Society. This wasn’t just a translation—it was a visual interpretation of elegance, rhythm, and form, balancing aesthetic beauty with linguistic clarity.

We designed an Arabic logo that honors the sophistication of the original identity while seamlessly integrating regional nuance. Every curve, line, and stroke was carefully considered to maintain legibility without compromising luxury—delivering a design that feels both native and iconic.

IMPACT

The new Arabic identity empowered Billionaire Society to enter the Saudi market with confidence and cultural relevance. It resonated with high-end clientele, reinforced the brand’s luxurious reputation, and set a strategic standard for successful brand localization in the Middle East.

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What Our Client Says

“STORM Design Studio has been a key partner in shaping the Arabic branding and identity for our portfolio, including Urth Caffé, Cicchetti, Billionaire, Signor Sassi, and Nusr-Et. Their ability to unify and elevate our brands across diverse concepts with cultural sensitivity and creative excellence has been invaluable. Their work consistently enhances our brand presence, making them an essential part of our success in the Middle East.”
The Modern Food Company Ltd.