Burger Tone
Where bold flavors meet musical flair in every bite.
Client
Burger Tone Inc.
Sector
F&B, Fast Food, Casual Dining
WEBSITE
SERVICES
Brand Strategy / Brand Identity / Brand Guideline / Brand Collaterals / Website Development / Digital Branding / Social Media Marketing
BRIEF / CLIENT
Born in 2021, Burger Tone set out to be more than just a burger joint. It’s a concept that fuses the rhythm of music culture with the comfort of soul-satisfying food—from smash burgers and creamy shakes to classic hot dogs, all served with a backbeat of good vibes.
The vision: turn a fast-casual dining space into a full-sensory experience. Burger Tone needed a brand identity and environment that played on both taste and tone—inviting customers to eat, feel, and connect.
SOLUTION
STORM Design Studio created a visual and spatial identity that sings with character. From the brand name to its interiors, we designed every touchpoint to reflect the energy of music and the warmth of indulgent comfort food.
Custom brand elements were paired with rich textures and interior highlights—like ceiling-mounted drums—that subtly celebrate the world of rhythm and sound. The result was a vibrant, memorable brand that blurs the line between eating out and tuning in.
IMPACT
Burger Tone quickly became a standout in the Greater Toronto Area—acclaimed for its creative concept, inviting ambiance, and unified brand presence. It redefined what a fast-casual restaurant could be: flavorful, soulful, and unmistakably original.
