Carisma Florists
Crafting timeless beauty through a reimagined floral identity.
Client
Carisma Florists Inc.
Sector
Retail
WEBSITE
Location
SERVICES
Rebranding / Brand Strategy / Brand Identity / Brand Guideline / Brand Collaterals / Art Direction / Uniform, Wayfinding & Signage
BRIEF / CLIENT
Carisma Florists is a beloved staple in Mississauga’s floral landscape, known for exquisite arrangements, same-day delivery, and exceptional service. With decades of trust behind them, the brand sought a modern transformation to reflect its evolving identity and growing reputation across Ontario.
STORM Design Studio was invited to redefine their brand—infusing it with charm, clarity, and timeless elegance—while preserving the artisanal spirit at its core.
SOLUTION
We led the rebranding process with a deep dive into Carisma’s heritage and future vision. A new brand strategy set the tone, followed by a sophisticated identity system that honored the craft of floristry with warmth and distinction.
From uniforms and wayfinding to print materials and in-store visuals, we brought harmony across every brand touchpoint. Each design element was crafted to reflect emotion, precision, and beauty—aligning with Carisma’s promise to create unforgettable floral experiences.
IMPACT
Carisma’s new brand identity elevated its presence across all platforms—physical and digital—strengthening customer connection and market distinction. The transformation positioned Carisma as a design-forward florist, deeply rooted in tradition yet ready to grow with style and grace.
