(01)
Project Overview
Known by clients, invisible to the market
Fish Bone Production Agency is a Dubai creative house working across visual storytelling, event management and digital media production, combining photography, videography and full event delivery in one operation.
The Emirates production market moves quickly and rewards visibility. Fish Bone had a strong reputation and a growing client list, and the brand was keeping pace with neither.
Storm® built a brand system designed to carry the agency’s creative position into rooms it had not been in yet: clear, dynamic and able to hold across every media format the work appears in.
Project Details
Client
Fish Bone Production Agency
Sector
Media · Creative Production
Location
Dubai, United Arab Emirates
Services
Brand Strategy · Brand Identity · Visual Language · Brand Collaterals
Engagement
Website
(02)
The Challenge
Everyone in the category claims creativity
The Emirates production market has no shortage of agencies describing themselves as creative. The claim is free, which makes it worthless as a differentiator and leaves buyers with nothing to compare.
Fish Bone’s actual output, the quality of the work and the breadth of what it can deliver, was not translating into a brand that showed any of it. The proof existed and had no vehicle.
Without a coherent visual language the agency competed on relationships and referrals alone. That works until the pipeline needs to grow faster than the founders can meet people.
WHAT WE DID
- Defined the brand position and creative direction before any design began
- Built a bold identity system with enough flexibility for a production portfolio
- Developed a typographic and colour language made for media applications
- Designed the collateral the team actually uses in front of clients
- Extended the identity across digital and physical touchpoints as one system
- Structured the brand so range reads as capability rather than as scatter
(03)
Storm 4D Method®
Storm 4D Method®
1/4 Discover
Studied the creative output, the client base and the competitive field, and located the gap between what the agency produces and what its brand was communicating.
2/4 Define
Anchored the brand on clarity, creativity and adaptability, the three qualities that define how Fish Bone actually works and that had to be visible before any conversation.
3/4 Design
Built the identity from bold typography, vibrant accents and a flexible structure, so it holds across photography, video, events and digital without losing energy.
4/4 Deliver
Rolled the system out across collateral and client-facing materials, so the agency arrives at a pitch with a brand rather than a portfolio alone.
(04)
Scope of Work
(05)
Client Testimonial
Fish Bone Team
Fish Bone Production Agency, Dubai
