Jon & Vinny’s
Culinary Fusion Meets Cultural
Nestled in the heart of Los Angeles, Jon & Vinny’s epitomizes the confluence of traditional Italian cuisine and the vibrant ethos of Californian culinary innovation. Founded by the visionary duo, Jon Shook and Vinny Dotolo, this revered eatery has emerged as a sanctuary for those who seek the nostalgic warmth of Italian fare infused with a dash of contemporary Californian ingenuity. Their commitment to unparalleled quality and inventive gastronomy has rendered Jon & Vinny’s a cherished locale, not just among the denizens of Los Angeles but also amongst culinary aficionados worldwide.
Sector
Hospitality, Restaurant
Client
MJS Investment
Location
Riyadh, Saudi Arabia
Scope of work
- Brand Arabization
- Brand Identity
- Brand Guideline
Weaving Cultural Threads: A Visual Banquet
At the heart of our transformative journey for Jon & Vinny's Riyadh branch, STORM Design Studio embarked on an ambitious path to not just transplant, but thoughtfully adapt the essence of this culinary marvel for a Middle Eastern audience. Our mission was clear: to knit the rich tapestry of Arabic culture with the brand’s iconic visual identity, creating a resonant connection that transcends geographic and linguistic barriers.
Innovative Approach Powered by foresight and underpinned by meticulous craftsmanship, our strategic rebranding maneuver was twofold. We delicately interwoven Arabic typographic elements into the brand’s existing logo, ensuring that the integration was seamless, yet profound. This wasn’t merely about aesthetic novelty; it was about fostering a sense of cultural belonging and familiarity.
Confronting the challenges head-on, our team devised an innovative Arabic branding strategy that honored the original’s spirit while embracing nuances of Middle Eastern imagery. Through this act of creative alchemy, Jon & Vinny's brand now proudly parades an ambidextrous identity—rooted in its Californian origins yet fluent in Arabic sensibilities.
In the realm where strategic design meets vibrant storytelling, STORM Design Studio redefines boundaries. With Jon & Vinny’s Riyadh branch, we didn’t just create a brand; we spun a narrative that bridges continents and cultures, meticulously sketching a future where every meal is a shared journey, every logo a testament to heritage and innovation. In our hands, brands aren’t just seen; they’re experienced.
