MFC
A bold culinary brand reimagined for modern dining excellence.
Client
Modern Food Company Ltd.
Sector
Hospitality, F&B
WEBSITE
Location
SERVICES
Rebranding / Brand Identity / Brand Guideline / Brand Collaterals
BRIEF / CLIENT
The Modern Food Co. (MFC) is a leading force in Saudi Arabia’s hospitality landscape, representing a portfolio of globally acclaimed fine and casual dining brands. More than a food group, MFC curates lifestyle experiences that blend impeccable service, international flavor, and cultural insight.
With a growing footprint and refined vision, MFC partnered with STORM Design Studio to bring their corporate identity in line with their modern, world-class operations—establishing a visual language as sophisticated as the brands they manage.
SOLUTION
Our approach was rooted in simplicity, elegance, and strategy. We developed a brand identity that reflects MFC’s dynamic presence and culinary leadership—starting with a bold, modern logo and expanding into a refined collateral system designed for adaptability across corporate and consumer-facing environments.
The branding conveys confidence, precision, and contemporary luxury—creating consistency across MFC’s touchpoints while reinforcing its positioning as a trendsetter in hospitality.
IMPACT
MFC’s refreshed brand identity provided the foundation for elevated communication, strengthened partnerships, and deeper market recognition. The cohesive visual system became a key asset in the company’s continued growth—anchoring its place as a leader in shaping Saudi Arabia’s hospitality future.
