Mr. Chow . Riyadh
Crafting Cultural Connection
Indulge in the resplendent world of Mr Chow, a culinary emblem born in London in 1968. Its reputation, immaculately sculpted over the years, has magnetized A-list celebrities and renowned figures across industries, expanding all the way from Beverly Hills to New York City. The heart of Mr Chow lies in its menu – a living chronicle of high cuisine with an unyielding dedication to aroma, presentation, texture variety, and a spectrum of tastes. Be it the iconic Green Prawns or the meticulously crafted Mr Chow Noodles, each culinary marvel serves as a testament to the restaurant's unwavering commitment to excellence.
Sector
Hospitality, Restaurant
Client
MJS Investment
Location
Riyadh, Saudi Arabia
Scope of work
- Brand Arabization
- Brand Identity
- Brand Guideline
Arabizing Luxury: Penning a New Chapter for Mr Chow
At STORM Design Studio, we flawlessly adapted the essence of luxury restaurant chains into the Arabic language and culture. Our project, commissioned by the illustrious MJS Holding, introduced the iconic Mr Chow brand into the heart of Saudi Arabia – Riyadh's prestigious KAFD. Every stroke, every curve, every dot in our Arabization conveyed a commitment to preserving Mr Chow's unaltered essence, whilst at the same time echoing the richness of the Arabic script and culture.
Harnessing foresight and meticulous craftsmanship, STORM Design Studio transformed the sketch of international branding for a Middle Eastern audience. We exalted visual engagement by seamlessly integrating Arabic letters into the logo's original aesthetics. In this bold symphony of legibility and coherence, our innovative rebranding strategy synthesized cultural authenticity with global appeal.
At STORM, we don't merely translate, we orchestrate strategic narratives written in culture and form.
In the realm where strategic design meets vibrant storytelling, STORM Design Studio redefines boundaries. With Jon & Vinny’s Riyadh branch, we didn’t just create a brand; we spun a narrative that bridges continents and cultures, meticulously sketching a future where every meal is a shared journey, every logo a testament to heritage and innovation. In our hands, brands aren’t just seen; they’re experienced.
