Mr. Chow
A global icon reimagined with Arabic sophistication.
Client
MJS Investment
Sector
Hospitality, F&B
WEBSITE
Location
SERVICES
Arabic Logo Design / Brand Localization / Cultural Adaptation / Visual Identity
BRIEF / CLIENT
Since its founding in London in 1968, Mr. Chow has become a global symbol of fine Chinese dining, beloved by celebrities and culinary enthusiasts alike. Known for its elegant ambiance and signature dishes like Green Prawns and Mr. Chow Noodles, the brand has expanded to major cities including Beverly Hills and New York.
With its first Middle Eastern location launching in Riyadh’s prestigious KAFD district, MJS Investment partnered with STORM Design Studio to ensure the brand’s visual identity resonated with the Saudi audience while maintaining its global prestige.
SOLUTION
We approached the project with precision and cultural reverence. Our task: to craft an Arabic adaptation of the Mr. Chow logo that preserved its original elegance while introducing visual harmony with Arabic script.
Through custom typography and refined design detailing, we created an Arabized identity that honored the brand’s legacy while offering a fresh visual language for the region. The result was a strategic fusion—maintaining brand integrity while deepening cultural relevance.
IMPACT
Mr. Chow Riyadh launched with a powerful, culturally aligned identity that elevated its introduction to the Saudi fine dining scene. The Arabic branding became a visual anchor—elegant, legible, and fully in tune with the brand’s legacy of luxury and innovation.
