Nusret
Global luxury meets local heritage in a sensory culinary icon.
Client
Modern Food Company Ltd.
Sector
F&B, Hospitality
WEBSITE
Location
SERVICES
Brand Localization / Arabic Brand Identity / Cultural Brand Adaptation / Visual Language
BRIEF / CLIENT
Nusr-Et Steakhouse is a world-renowned dining destination celebrated for its theatrical service, celebrity following, and immersive atmosphere. As part of MFC’s premium hospitality portfolio, the Riyadh branch needed an identity that honored the brand’s global prestige while embracing local cultural nuance.
With a reputation for pioneering luxury concepts in Saudi Arabia, MFC entrusted STORM Design Studio with the responsibility of crafting a regionalized brand presence—one that feels seamlessly connected yet distinctly rooted in place.
SOLUTION
Our team led the Arabic branding adaptation for Nusr-Et Steakhouse in Riyadh, ensuring the brand narrative resonated with cultural authenticity and visual finesse. We approached the project with deep cultural research and aesthetic strategy, integrating Arabic calligraphic elements, regional motifs, and localized visual cues that aligned with the existing brand DNA.
From typography and signage to narrative tone and visual balance, every detail was developed to preserve the brand’s global luxury while offering a meaningful local expression. The result is an identity that harmonizes spectacle with sophistication—turning every guest interaction into a curated cultural experience.
IMPACT
Nusr-Et Riyadh now stands as a culinary landmark—where international acclaim meets Saudi elegance. The Arabic brand system elevated its presence in the market, attracting high-end clientele while reinforcing its cultural relevance in the region.
