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Project Overview
Building quality beyond boundaries
QOAB Holding is a Riyadh-based engineering and construction group operating across residential, commercial, and industrial sectors through multiple specialised divisions. Quality sits at the centre of every structure the group delivers. Execution was not the constraint.
The brand was. As QOAB scaled across divisions, project types, and geographies, its identity had not kept pace with its ambition.
Storm was brought in to build a holding-level identity strong enough to unify the group while staying flexible enough to support its continued growth.
Project Details
Client
Qoab® Holding
Sector
Construction & Supply
Location
Riyadh, Saudi Arabia
Services
Brand Strategy · Brand Identity · Editorial Design · Marketing Publication · Website Development
Engagement
Website
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The Challenge
Unifying a growing engineering group
QOAB had the operational capability. Multiple specialised divisions, strong execution, real scale. The brand did not reflect any of it. Subsidiaries lacked a shared visual language, which made the group harder to read as a single, authoritative entity.
In a competitive, fast-moving construction market, that gap mattered. Without cohesion across divisions, QOAB struggled to project the trust and long-term vision its scale should have commanded.
WHAT WE DID
- Ran stakeholder alignment sessions across divisions
- Led strategic brand workshops with leadership
- Audited the existing brand and communications
- Built a holding-level positioning framework
- Defined a scalable brand architecture for future growth
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Storm 4D Method®
From research to reality
Define
Positioning, tone, messaging, direction.
Design
Strategy brought to life, visually and verbally.
Deliver
Production-ready execution and rollout support.
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Scope of Work
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Client Testimonial
Eng. Hussam Mahayri
Managing Partner, QOAB Holding
