Qoab
Crafting a bold, unified identity for a powerhouse in construction.
Client
QOAB Holding
Sector
Construction, FitOut
WEBSITE
Location
SERVICES
Brand Strategy / Brand Identity / Brand Guideline / Brand Collaterals / Website Development / Digital Branding / Social Media Marketing
BRIEF / CLIENT
QOAB Holding is a Riyadh-based construction company overseeing four specialized divisions: QOAB Construction, QOAB Fit-Out, QOAB Design, and QOAB Carpentry. Their mission is rooted in delivering excellence across residential, commercial, and industrial sectors.
As their operations grew, QOAB needed a unified brand identity that could represent the strength of their integrated services and communicate their deep commitment to craftsmanship and quality. The goal was to create a cohesive digital and visual presence that aligned with their long-term vision.
SOLUTION
Our engagement began with a full-scale brand strategy that aligned QOAB’s subsidiaries under a single, consistent identity. We developed a structured yet flexible brand system that allowed each division to maintain individuality while staying anchored to the parent brand.
The visual language was designed to reflect both precision and reliability—through strong typography, a refined color palette, and thoughtful layout systems. We extended this across digital platforms with a custom-designed website that highlights QOAB’s capabilities, experience, and projects.
To amplify reach, we rolled out digital branding and social media strategies that positioned QOAB as a modern, quality-driven leader in Saudi Arabia’s construction industry.
IMPACT
QOAB Holding now has a unified brand that reinforces its market leadership and communicates its values across every touchpoint. The revitalized identity increased online engagement, enhanced client trust, and supported the company’s continued growth in the competitive construction space.
