Qwik
Turkish flavor meets modern pace in every bite.
Client
LBG | London Business Group
Sector
F&B, Fast Food, Casual Dining
Location
SERVICES
Brand Identity / Brand Guideline / Brand Collaterals / Packaging Design
BRIEF / CLIENT
Qwik, launched in 2024 by LBG, is a modern fast-casual concept that blends authentic Turkish street food with the speed of Dubai’s fast-paced lifestyle. With a vibrant menu of kebabs, pide, and savory wraps, Qwik is all about delivering bold flavors—fast.
Our mission was to develop a brand that reflects both the heart of Anatolian cuisine and the rhythm of urban life. The identity had to be modern, flexible, and instantly recognizable across physical and digital platforms.
SOLUTION
STORM Design Studio shaped a visual identity rooted in energy and tradition—combining modern simplicity with bold Turkish cultural references. We created a brand system that translates seamlessly from packaging to mobile app design, focusing on ease, clarity, and vibrant storytelling.
The app experience was crafted to be sleek and user-friendly, supporting fast ordering and intuitive navigation. Packaging was bold, modern, and designed to stand out in Dubai’s competitive QSR scene. Every element—from typography to motion—was designed to mirror Qwik’s core promise: speed meets soul.
IMPACT
Qwik launched with a brand that is bold, fast, and rooted in flavor. The cohesive identity positioned it as a rising player in Dubai’s food scene, appealing to both locals and tourists looking for quality without the wait. It now stands as a modern expression of Turkish hospitality—fast, reliable, and always flavorful.
