RUYA . Riyadh
Unleashing Anatolian Authenticit
At the heart of Riyadh, nestled amidst architectural marvels, exists Rüya—the restaurant that is a living testament to the classic charm of Anatolia. Born out of a strategic partnership with MJS Holding, Rüya is more than a restaurant; it's an immersive adventure into the rich tapestry of Turkish culture. A welcoming pide oven stands as a beacon, symbolizing the culinary heart that relentlessly beats within the restaurant's modern walls. The interior, a harmonious blend of Byzantine-inspired features and intricate Turkish carpets, crafts a contemporary dining experience which simultaneously honors the past, and enhances the future prospects of Anatolian gastronomy under the leadership of the distinguished Oz̈kanca family.
Sector
Hospitality, Restaurant
Client
MJS Investment
Location
Riyadh, Saudi Arabia
Scope of work
- Brand Arabization
- Brand Identity
- Brand Guideline
Strategy Meets Aesthetics: Arabizing Luxury with Cultural Sensitivity
At STORM Design Studio, we embarked on a journey to Arabize the venerable Rüya brand, a luxury restaurant renowned for its classic Turkish cuisine. Our strategic endeavors involved: From typography to design, we ensured that the translated logos retained their intrinsic luxury and cultural relevance, all while adding a touch of Arabic sophistication. with attention to detail in each curve and counter, we deployed clear, readable Arabic text, striking a balance between visual aesthetics and professional authenticity.
In the realm where strategic design meets vibrant storytelling, STORM Design Studio redefines boundaries. With Jon & Vinny’s Riyadh branch, we didn’t just create a brand; we spun a narrative that bridges continents and cultures, meticulously sketching a future where every meal is a shared journey, every logo a testament to heritage and innovation. In our hands, brands aren’t just seen; they’re experienced.
