Brief / Client
Signor Sassi, a legendary Italian fine dining brand born in London in 1984, is globally celebrated for its signature cuisine and vibrant ambiance. As part of the renowned San Carlo Group, it represents the culinary vision of Carlo Di Stefano—blending legacy, passion, and business acumen.
As the brand entered Saudi Arabia under the leadership of The Modern Food Company, STORM Design Studio was tasked with localizing the identity for the Riyadh audience—preserving its Italian heritage while weaving in Middle Eastern relevance.
Solution
Our approach was rooted in cultural respect and creative balance. We developed an Arabic adaptation of the brand that retained its elegance while reflecting the richness of Saudi design sensibilities. The visual identity was enhanced with thoughtful details—typography, iconography, and layout—all tailored to honor the brand’s roots and embrace the region’s cultural context.
We elevated the narrative, ensuring the Saudi edition of Signor Sassi felt like a natural extension of its global presence—familiar yet distinctly attuned to local expectations of luxury, taste, and tradition.
Impact
Signor Sassi’s arrival in Riyadh was marked by a brand experience that resonated on every level—visually refined, culturally integrated, and proudly international. The result is a timeless identity that continues to build emotional connection and elevate the guest journey in the region.
