LIGHT
DARK
Brand and digital platform for SmartLab, a digital diagnostics service. Image 38. Created by Storm Design Studio . Riyadh - Canada
Healthcare

SmartLab®

Brand, UX, app and digital ecosystem for a diagnostics business that generated $40 million in revenue within eighteen months.

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SmartLab is a diagnostics service by SmartMed Investment, operating from Riyadh. Real-time results, home sampling, one digital platform.

A patient handing over a sample is extending clinical trust. That trust is read in signals nobody thinks about. How the brand looks. How the interface behaves. Whether the result arrives as promised. SmartLab was new, with no track record to lean on.

(01) Project Overview

Client

SmartLab® by SmartMed Investment

Sector

Healthcare & Wellness

Deliverables

Brand Identity · Brand Guidelines · Website · Mobile App · Marketing Collateral

Credits

Brand Strategy · Positioning · Content System · UX & UI Design · Digital Marketing

Engagement

Storm Start™ → Storm Partner™

Website

smartlab.sa
Brand and digital platform for SmartLab, a digital diagnostics service. Image 22. Created by Storm Design Studio . Riyadh - Canada

(02) Challenge

Two standards, opposite directions

Healthcare earns trust through visible caution. Digital products earn adoption through visible ease. Lean medical and the product reads as institutional. Lean digital and it reads as a consumer app handling clinical results. Trust in Saudi healthcare has historically been built on legacy. A new entrant does not have that, so the brand itself had to carry the credibility from the first interaction.

Brand and digital platform for SmartLab, a digital diagnostics service. Image 7. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 9. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 11. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 10. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 12. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 15. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 9. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 30. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 29. Created by Storm Design Studio . Riyadh - Canada

(03) Decision

Design for clinical trust.

The position

Clinical credibility and digital accessibility held as one argument, with rules that keep both intact at every touchpoint.

The consequence

The brand and the product are one system. An identity signalling rigour means nothing if the booking flow feels careless. So identity, UX and app were designed together.

What was built

  • Designed to read as medical without reading as institutional
  • One voice across patient-facing and clinical communication
  • UX and UI across the full journey, from booking to result
  • An app built around the moments where trust is won or lost
  • A website inside the same system, not beside it

How it launched

Brand, platform and marketing went live against one standard, with digital marketing running on the system rather than alongside it. Started as Storm Start™, continues as Storm Partner™.

Brand and digital platform for SmartLab, a digital diagnostics service. Image 18. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 16. Created by Storm Design Studio . Riyadh - Canada
Brand and digital platform for SmartLab, a digital diagnostics service. Image 17. Created by Storm Design Studio . Riyadh - Canada

(04) Impact

$40 million in revenue, within 18 months.

(05) Client

“As the CEO of a leading medical laboratory in Riyadh, I wholeheartedly endorse Storm Design Studio for their outstanding marketing services. Their expertise in branding, digital marketing, and strategic campaigns has been pivotal in our success. With Maamoun’s professionalism and the team’s dedication, we generated an impressive $40 million in revenue within 18 months. This collaboration is an investment we’ll never regret.”

Dr. Mohamed Azzam

CEO, SmartLab®

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