SMS Silencers
Transforming Silence
In 1986, the precursor of SMS Inc., Malvern Steel Ltd., laid its foundation stone with the production of 'York Silencer' among other robust steel products. This visionary venture carved a path to the future, blending modern technology with expert craftsmanship to breathe life into the mufflers and silencers industry. From manufacturing unique metal commodities such as exhaust silencers and feeder tanks to specializing in flow turn processes, Malvern Steel became a name synonymous with quality across Canada.
As the wheels of time moved, so did the compass of innovation and transformation at Malvern Steel. Responding to industry evolution, Malvern Steel transitioned into Stealth Malvern Silencers (SMS). Today, SMS Inc., like the silent promise in its name, is a standard bearer of quality, the whisper of trust in the industry.
Sector
Industrial
Client
SMS Silencers Inc.
Location
Toronto, Canada
Scope of work
- ReBranding
- Brand Identity
- Brand Guideline
- Brand Collaterals
Creating a Roaring Brand Identity
We initiated the harmonious journey of redefining SMS Inc.'s brand identity by listening to the unique narrative of their brand, understanding its core values, and meticulously interacting with its industry presence. At STORM, it's not merely about creating a brand; it's about sketching it into life with intricate detailing, strategic thought, and passionate engagement, as we did for SMS Inc.
At STORM Design Studio, every project is more than a task—it's a journey of discovery and creation. Our work with SMS Inc. illustrates our approach: blending innovation, meticulous craftsmanship, and strategic vision into a cohesive brand story. We didn't just rebrand SMS Inc.; we carefully crafted, refined, and breathed life into their industrial narrative, turning it into a powerful and enduring symbol of their legacy.
