SMS Silencers

Transforming legacy into a symbol of industrial silence.

Client

SMS Silencers Inc.

Sector

Industrial

WEBSITE

www.smssilencers.com

Location

Toronto, Canada

SERVICES

Rebranding / Brand Identity / Visual Language / Brand Guideline / Brand Collaterals
BRIEF / CLIENT

Founded as Malvern Steel Ltd. in 1986, SMS Silencers began with the iconic York Silencer, evolving into a Canadian leader in custom exhaust systems, feeder tanks, and silencing solutions. Over the decades, their craftsmanship and commitment to quality positioned them as a trusted name across North America.

With the transition to Stealth Malvern Silencers (SMS), the brand required a new identity to match its modern trajectory—honoring its legacy while embracing innovation, precision, and a future-forward presence.

SOLUTION

At STORM Design Studio, we immersed ourselves in SMS’s story—rebranding the company with a powerful, industrial identity rooted in trust, performance, and legacy. The design language was built around strength and silence—clean, bold, and deeply intentional.

We created a full brand system, including a refined logo, identity guidelines, and application across collaterals, establishing SMS as a modern leader while remaining anchored in its historic roots.

IMPACT

The rebrand reintroduced SMS Silencers to the industry with clarity, confidence, and character. It provided a unified identity that resonates across stakeholders—from engineers and procurement teams to industry leaders—setting the brand apart with a modern voice backed by proven legacy.

What Our Client Says

“STORM Design Studio didn't just rebrand SMS Inc.; they captured the very essence of our legacy and transformed it into a powerful identity that resonates with our values. Their attention to detail and strategic insight have elevated our brand, making it a true reflection of the quality and reliability we've stood for since 1986. Working with STORM was more than a partnership; it was a collaborative journey that has set us apart in the industry.”
B. (Sam) Aboumrad, P. Eng.
Partner – SMS Silencers