The Emigrants
A theatrical journey brought to life through multilingual storytelling.
Client
ExilArts
Sector
Arts & Culture | Performing Arts | Event Sponsorship
Location
SERVICES
Marketing Strategy, Key Visuals, Promotional Posters, Multilingual Content Design (English / Arabic / French), Video Editing, Social Media Materials, Sponsor Support
BRIEF / CLIENT
The Emigrants is a powerful Arabic-language theatre production directed by Chadi Makrach and starring acclaimed actors Ramez Alaswad and Zied Touati. Presented by ExilArts in Laval, the play explores themes of displacement, identity, and human connection. STORM Design Studio was approached to develop a compelling visual and promotional identity for the production, covering both physical and digital marketing assets, along with strategic sponsorship.
SOLUTION
STORM Design Studio collaborated closely with the ExilArts team to craft a unified, culturally rich campaign. We designed posters, flyers, and digital content that reflected the depth and emotion of the play. Video trailers and edits were produced for online engagement, while multilingual content in Arabic, French, and English ensured accessibility across the diverse Montreal and Laval communities. As a main sponsor, STORM’s presence was integrated seamlessly across all event platforms and media.
IMPACT
The project attracted over 2,200 attendees across four shows, establishing The Emigrants as a landmark cultural event. Our work amplified ExilArts’ presence within the artistic scene and demonstrated STORM’s creative ability to support multicultural productions with clarity, sensitivity, and resonance. The promotional materials received praise for their artistic strength and strategic alignment with the production’s themes.
