The Bakers
A bold brand born where Levantine tradition meets contemporary crave culture.
Client
The Bakers Inc.
Sector
F&B, Fast Food, Casual Dining
WEBSITE
Location
SERVICES
Brand Strategy / Brand Identity / Visual Language / Interior Design Direction / Digital Design / Packaging / Print Collaterals
BRIEF / CLIENT
The Bakers is a Canadian culinary brand with roots deeply grounded in Middle Eastern flavors. With a passion for Manakish, Maarouk, and other beloved Levantine staples, The Bakers set out to introduce a contemporary take on heritage-driven casual dining.
The challenge was to design a brand that feels as fresh and inviting as their recipes—one that preserves cultural authenticity while appealing to a modern, multicultural audience in Canada and beyond.
SOLUTION
We crafted a visual and spatial experience that embodies both tradition and transformation. The brand identity was developed with a deep understanding of Levantine culture, expressed through bold typography, a warm, inviting color palette, and modern visual cues.
We extended this across every brand touchpoint—menus, packaging, signage, and marketing materials—ensuring consistency and recognition. In parallel, our interior design direction helped translate the brand story into a physical space that invites guests into a casual yet culturally rich atmosphere.
On the digital side, we brought the brand to life with a modern, responsive presence that supports brand storytelling and customer engagement.
IMPACT
The Bakers launched as a standout player in Canada’s casual dining space, with a brand identity that bridges cultural legacy and modern dining expectations. The cohesive strategy and design execution elevated every element of the customer experience—from brand perception to the in-store ambiance.
