FAMA 24
Celebrating Arabic heritage through immersive cultural design.
Client
Maple Arts
Sector
Cultural Arts and Entertainment
WEBSITE
Location
SERVICES
Brand Identity / Creative Direction / Event Branding / Digital Campaign Design / Outdoor Signage / Social Media Content
BRIEF / CLIENT
For the sixth year in a row, STORM Design Studio proudly partnered with Maple Arts as the Main Media Sponsor for FAMA 2024—the Festival of Arabic Music and Arts. Held annually across the Greater Toronto Area, FAMA celebrates Arabic heritage through a dynamic lineup of concerts, films, and live performances.
Our role was to capture the soul of the festival in a modern visual identity—one that honors tradition while engaging new generations through bold, contemporary design.
SOLUTION
We crafted a complete visual language for FAMA 2024, drawing inspiration from Arabic culture and transforming it into dynamic, modern design elements. From the digital to the physical, we created cohesive branding across all touchpoints—outdoor signage, social media, promotional assets, and event materials.
By weaving tradition into fresh creative forms, we delivered an identity system that made the festival instantly recognizable, accessible, and emotionally resonant to a multicultural audience.
IMPACT
FAMA 2024 launched with its most visually powerful presence yet. The cohesive identity helped boost visibility, elevate brand perception, and drive increased engagement across both digital and physical platforms—reinforcing FAMA’s role as a cultural landmark in Canada.
