BRIEF / CLIENT
Vitality is pioneering a new approach to in-home wellness in Riyadh. Blending advanced medical expertise with beauty treatments, they offer a holistic experience tailored to each individual’s lifestyle—all delivered at home.
At the heart of their vision is a simple but powerful idea: wellness should be effortless, personal, and deeply human. In a world defined by speed and complexity, Vitality offers a moment of clarity—where care meets comfort, and science meets soul.
SOLUTION
Our challenge was to translate Vitality’s forward-thinking model into a brand that feels both medically trusted and emotionally resonant.
We began by building a strategic narrative rooted in personalization, care, and modernity. From there, we crafted a visual identity that reflects both clinical precision and human warmth—balancing refined typography with a calming, elegant color system. Every element, from logo to layout, was designed to reinforce the brand’s promise of elevated in-home wellness.
The final brand system moves with grace across all touchpoints—inviting, intuitive, and unmistakably Vitality.
IMPACT
Vitality’s new brand identity positioned it as a category leader in at-home medical and beauty services. The clarity and coherence of the brand elevated client trust, supported service expansion, and created a distinct voice in a growing market.
