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Project Overview
Giving a B2B brand the presence it earned
ProBuild® operates where product knowledge meets project execution. As a regional distributor of premium building materials and sanitary solutions, they sit between global manufacturers and the contractors, developers, and procurement teams who depend on reliable supply and technical support. Their positioning says it clearly: We Specify. We Supply.
The company works across residential, commercial, hospitality, and healthcare projects, representing a carefully selected portfolio of international brands. In a category where trust is built on technical credibility, ProBuild needed a presence that reflected the quality of what they supply.
Storm was brought in to build that presence, from brand foundations through to a comprehensive marketing publication and full website.
Project Details
Client
ProBuild®
Sector
Construction & Supply
Location
Riyadh, Saudi Arabia
Services
Brand Strategy · Brand Identity · Editorial Design · Marketing Publication · Website Development
Engagement
Website
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The Challenge
Technical credibility needs more than a good product
In construction supply, the product catalogue alone does not win business. Contractors and developers want to know who they are dealing with, what your technical depth is, and whether your team can support a project from specification through to delivery. ProBuild had all of that. It just was not communicated anywhere.
In a market where procurement decisions are often made on perceived reliability, the absence of professional brand materials is a real commercial disadvantage.
WHAT WE DID
- Developed brand strategy and positioning anchored in "We Specify. We Supply."
- Designed the complete ProBuild® visual identity system
- Built an editorial layout system for the marketing publication
- Designed and produced the print-ready marketing profile
- Integrated global product partner profiles within one editorial framework
- Produced brand guidelines for consistent application
- Designed and developed the full ProBuild® website
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Storm 4D Method®
From research to reality
Define
Positioning, tone, messaging, direction.
Design
Strategy brought to life, visually and verbally.
Deliver
Production-ready execution and rollout support.
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Scope of Work
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Client Testimonial
Mohab Alahmad
Managing Partner, ProBuild®
