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Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 41. Created by Storm Design Studio . Riyadh - Canada
Construction

Qoab®

Brand architecture, identity and digital ecosystem for a multi-divisional Riyadh construction group, structured to scale without fragmenting.

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Qoab Holding runs a multi-divisional construction portfolio from Riyadh, with sub-companies working across different parts of the sector.

Groups like this accumulate brands rather than design them. To the market they look like unrelated businesses. To an investor they look like a group that has not decided what it is.

(01) Project Overview

Client

Qoab® Holding

Sector

Construction

Deliverables

Brand Architecture · Brand Identity · Marketing Collateral · Website

Credits

Brand Strategy · Brand Narrative · Content & Copywriting · UX & UI Design · Website Development

Engagement

Storm Lead™ → Storm Partner™

Website

qoabco.com
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 16. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 15. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 17. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 36. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 33. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 34. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 35. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 37. Created by Storm Design Studio . Riyadh - Canada

(02) Challenge

Structure before design

A holding group with unrelated division brands cannot use its own scale. Every division sells alone, the parent gets no credit for what its companies deliver, and reputation stays trapped at the division that earned it. The problem was architectural, not visual. Before anything could be drawn, the group had to decide what the parent stands for, what a division inherits, how far a division can differentiate, and what happens the next time Qoab acquires or launches something. Without those rules, any new identity drifts back into the same fragmentation within two years.

Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 28. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 29. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 44. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 38. Created by Storm Design Studio . Riyadh - Canada

(03) Decision

Define structure. Then design.

The position

One principle governs the group: quality without compromise. The architecture was set before any identity work began, defining the parent, the tiers, and the rules between them.

The consequence

The system had to survive growth. The rule for how a new division or acquisition enters the architecture was written at the same time as the architecture itself, so the next company does not become the next exception.

What was built

  • A brand architecture defining the parent, the tiers and the rules between them
  • A rule for how future divisions and acquisitions enter the system
  • A group narrative and the content that carries it across divisions
  • An identity holding industrial resilience and modern sophistication together
  • Collateral and a digital ecosystem aligned across the group, not per division

How it launched

Narrative, identity and digital went live on the same architecture, so the group reads as one organisation in market rather than only on paper. Started as Storm Lead™, continues as Storm Partner™.

Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 39. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 8. Created by Storm Design Studio . Riyadh - Canada
Brand architecture for Qoab Holding, a multi-divisional construction group in Riyadh. Image 13. Created by Storm Design Studio . Riyadh - Canada

(04) Impact

A group that now gets credit for what its divisions deliver.

(05) Client

“Storm Design Studio translated our vision into a brand that truly represents who we are today and where we are heading. The clarity, structure, and professionalism of the new identity reflect our commitment to quality at every level.”

Eng. Hussam Mahayri

Managing Partner, QOAB Holding

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