Start™
A first build, for brands that do not exist yet. Name, position and identity, built as one system from the first day.
Position, identity and the essentials for launch. Built to support growth, with room to evolve as your business changes.
Focused on the decisions and assets that matter first, with a scope suited to a new business.
What it covers
01
Position
Where the brand stands
Positioning and brand platform, and the name where one is required.
02
Identity
Your visual identity
Logo, colour, type and visual language, designed as one system.
03
Launch
What opening day needs
Core applications for launch, chosen by how the business meets its first customers.
04
Standards
Clear rules for teams
Brand guidelines, and a digital presence where the launch requires it.
Best for
Built for new businesses, ventures and brands entering the market. Partner™ can provide ongoing support after launch.
New ventures
You need a name
Launches
Brand a new product
Spin-offs
Establish an independent brand
Founders
Make your business credible
Questions
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Need a name first?No. Naming is part of Start™ when the business needs one, and it is agreed before any design begins.
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Can our brand scale?The system is designed to extend as the business grows. Future changes may call for new applications or refinements; Partner™ can support that ongoing work.
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Planning more locations?Yes. The identity is built as a system, so the second and third sites follow the same standard.
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Do you work internationally?Yes. Riyadh, Toronto and Dubai, across markets.