Start™

A first build, for brands that do not exist yet. Name, position and identity, built as one system from the first day.

Position, identity and the essentials for launch. Built to support growth, with room to evolve as your business changes.
Focused on the decisions and assets that matter first, with a scope suited to a new business.

What it covers

01

Position

Where the brand stands

Positioning and brand platform, and the name where one is required.

02

Identity

Your visual identity

Logo, colour, type and visual language, designed as one system.

03

Launch

What opening day needs

Core applications for launch, chosen by how the business meets its first customers.

04

Standards

Clear rules for teams

Brand guidelines, and a digital presence where the launch requires it.

Best for

Built for new businesses, ventures and brands entering the market. Partner™ can provide ongoing support after launch.

New ventures

You need a name

Launches

Brand a new product

Spin-offs

Establish an independent brand

Founders

Make your business credible

Questions

  • Need a name first?
    No. Naming is part of Start™ when the business needs one, and it is agreed before any design begins.
  • Can our brand scale?
    The system is designed to extend as the business grows. Future changes may call for new applications or refinements; Partner™ can support that ongoing work.
  • Planning more locations?
    Yes. The identity is built as a system, so the second and third sites follow the same standard.
  • Do you work internationally?
    Yes. Riyadh, Toronto and Dubai, across markets.

Launch ready to grow.

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