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Project Overview
Built to carry the weight of a national vision
The Vision Realization Office sits at the centre of Saudi Arabia's transformation agenda. Operating under the Ministry of Interior, it aligns government programs, institutional performance, and national initiatives with the objectives of Vision 2030. The identity had to match that mandate.
When Storm was brought in through strategic partner Deoteam, there was no brand system in place. No guidelines. No cohesive visual language. Just a critical government entity communicating without a consistent voice.
We built the whole thing from scratch. Strategy, identity, narrative, and governance-ready guidelines, so every touchpoint from leadership decks to public platforms speaks with the same authority.
Project Details
Client
Vision Realization Office (VRO)
Sector
Government & Public Sector
Location
Saudi Arabia
Services
Brand Strategy · Identity System · Brand Governance · Corporate Communications · Campaign Layouts
Engagement
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The Challenge
No brand system for a high-stakes institution
Government entities at this level do not have the luxury of inconsistency. Every document, presentation, and public communication reflects directly on the Ministry and the national agenda it serves.
The bigger issue was not aesthetic, it was functional. The Office needed a brand that different teams could apply across different formats without breaking it. That means less creative freedom and more engineered clarity. A system that works like a governance framework, not a mood board.
WHAT WE DID
- Positioned the Office within the Vision 2030 landscape
- Built a brand strategy rooted in its actual mandate
- Designed the full visual identity: logo, colour, type, icons
- Defined a clear brand narrative for its strategic role
- Delivered governance-grade brand guidelines for daily use
- Designed corporate collateral: stationery, templates, communications
- Built campaign layout systems for internal and public use
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Storm 4D Method®
From research to reality
Define
Positioning, tone, messaging, direction.
Design
Strategy brought to life, visually and verbally.
Deliver
Production-ready execution and rollout support.
(04) Scope of Work
Brand Strategy / Brand Identity System / Brand Narrative / Brand Guidelines / Corporate & Government Collateral / Campaign Layouts / Visual System Deployment
