A first build
Storm Start®
The engagement
Everything a new brand needs to open its doors.
Position, identity, and the essentials required to go to market with authority. Built as a system from the first day, so nothing has to be replaced as the business grows.
Focused on the decisions and assets that matter first, without the weight of a full system a young business does not yet need.
A first build
Best for organizations building a brand from nothing.
- New companies and first ventures
- Product and service launches inside an existing business
- Spin-offs and newly separated divisions
- Founders preparing to raise or enter a market
- Single-site operators planning to become multi-site
Scope
What it covers
- Positioning and brand platform
- Naming, where required
- Identity system, Arabic and English
- Core applications for launch
- Brand guidelines
- Digital presence, where the launch requires it
Where Start leads next
Four ways in, depending on where the brand is today.
Most Start clients return for Grow once the business has moved. The system is built so that when they do, nothing has to be replaced.
A FIRST BUILD
A brand built for the first time.
BEST FOR
New companies, ventures and product launches.
A REBUILD
A brand that has outgrown what it has.
BEST FOR
Organizations whose business has moved ahead of the brand.
A PORTFOLIO
A group held to one standard.
BEST FOR
Holding companies and multi-division groups.
ONGOING
An ongoing brand partnership.
BEST FOR
Organizations with a live brand and no internal studio.