A portfolio
Storm Lead®
The engagement
Structure before design.
Architecture across multiple brands, business units or markets, held to one standard. We decide what is one brand, what is endorsed, and what stands alone, before anything is designed.
Lead begins with a decision most groups have never formally made: what the relationship between the brands actually is, and what it should be.
A first build
Best for organizations with more than one brand to hold together.
- Holding companies and investment groups
- Multi-division and multi-subsidiary businesses
- Organizations operating across more than one market
- Government entities with agencies or programmes underneath them
- Businesses absorbing an acquisition into the group
Scope
What it covers
- Brand architecture and portfolio strategy
- Master brand and sub-brand systems
- Endorsement rules and naming conventions
- Naming across the portfolio
- Group-level guidelines and governance
- Rollout across markets and business units
Where Start leads next
Four ways in, depending on where the brand is today.
Most Start clients return for Grow once the business has moved. The system is built so that when they do, nothing has to be replaced.
A FIRST BUILD
A brand built for the first time.
BEST FOR
New companies, ventures and product launches.
A REBUILD
A brand that has outgrown what it has.
BEST FOR
Organizations whose business has moved ahead of the brand.
A PORTFOLIO
A group held to one standard.
BEST FOR
Holding companies and multi-division groups.
ONGOING
An ongoing brand partnership.
BEST FOR
Organizations with a live brand and no internal studio.