Services
Brand Experience
What it is
An identity is a promise. Experience is whether it is kept.
A brand is judged where people meet it: a reception desk, a delivery vehicle, a product on a shelf, a tender document, a stand at an exhibition.
Each of those is produced by a different supplier, on a different timeline. So the work is as much governance as design.
What it covers
- Environmental and spatial branding
- Signage and wayfinding
- Packaging design and production
- Print, collateral and stationery systems
- Event and exhibition identity
- Vehicle and uniform application
- Rollout, governance and brand management
The four practices
Strategy leads. Everything follows from it.