Services
Brand Strategy
What it is
A brand is a business decision before it is a design one.
Before a single visual decision, we establish what the brand is for, who it is for, and where it can lead.
What comes out is a position the leadership team agrees on, written down, before any design investment is committed.
What it covers
- Market, category and competitor analysis
- Audience definition and segmentation
- Positioning and value proposition
- Brand architecture and portfolio structure
- Naming and nomenclature
- Messaging framework and tone of voice
- Brand platform and strategic direction
The four practices
Strategy leads. Everything follows from it.