Services
Brand Identity
What it is
We design the system before we design the assets.
A logo is one output. What an organization runs on is a system: how the mark behaves at every size, what happens when a division is added, and what a supplier is allowed to do without asking.
Every identity is built and documented in Arabic and English, so both carry the same weight wherever the brand appears.
What it covers
- Concept development and creative direction
- Logo and wordmark systems
- Arabic and English lockup systems
- Typography and letterform design
- Colour and graphic language
- Imagery and art direction
- Brand guidelines manual
- Brand asset library
The four practices
Strategy leads. Everything follows from it.