Revitalizing Luxury Hospitality Through Culturally Adaptive Design

Billionaire Society

This project was a collaboration with The Modern Food Co., a leading force in Saudi Arabia's vibrant food and beverage hospitality industry. They operate the Billionaire Society, an epitome of luxury nightlife, offering a unique blend of exquisite dining and vibrant entertainment. Their menu is an eclectic mix of Italian classics and innovative Asian cuisine, all served up amidst electrifying live shows to provide a night-time adventure like no other.
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Crafting Culturally Resonant, Visually Dynamic Brand Identity

At STORM Design Studio, the canvas of brand transformation manifests itself powerfully as we embarked on an epic, meticulous expedition - rendering Arabic elegance to the logo for the Billionaire Society. This luxury restaurant and nocturnal paradise, nestled under The Modern Food Company in the heartland of Saudi Arabia, stands testament to our strategic handiwork.
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We endeavored beyond mere translation, integrating the sensuous curve of Arabic culture with the existing luxury imagine of Billionaire Society, keeping every stoke authentic. Our pursuit of readability in the Arabic text was unwavering; we conserved the brand's sophistication, paving the way for a deeply resonant cultural connection. This strategic intervention elevated their brand image, imbuing a distinct appeal among the local cognoscenti, thus not merely designing, but breathing life into brands.
What we did
Scope of work
Arabic Branding (Arabization)
Brand Guideline
Brand Identity
Sector
Hospitality
Client
The Modern Food Co.
Location
Riyadh, Saudi Arabia
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Understanding the impact of culturally sensitive branding, especially in a market as diverse as the Middle East, presents an opportunity for brands worldwide. The success of the Arabization strategy for The Billionaire Society fosters a positive roadmap for other entities seeking expansion in this region.

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