Unleashing Potential: Reframing MIC Investment's Brand Identity

MIC Investment

An entity fueled by a vision to unlock the unexplored, Mad’a Investment Company is not your conventional private equity firm. Situated in the heart of Riyadh, they have become a dominant force in the Middle East's vibrant financial landscape. At MIC, investing transcends the boundaries of mere monetary transactions. Their participation extends beyond boardrooms, forging enduring partnerships and unearthing latent value within their affiliate entities. Rooted in their rich Saudi heritage, their investment philosophy harmoniously aligns with the progressive tenets of Vision 2030, reinforcing their commitment to the Kingdom of Saudi Arabia. As a proud subsidiary of Abdul Aziz Al Othaim & Sons Holding Company (ASO & Sons), their influence and reach extend far and wide.
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Crafting a Bold, Transformational Brand Identity for MIC Investment

Every brand unfolds a story. At STORM Design, our mission was to breathe life into MIC Investment's vision, adhering to the studio’s commitment to collaboration and understanding the core values of its clients. Undertaking a comprehensive brand transformation, we boldly ventured into the depths of creative exploration, navigating through constraints and emerging with strategic solutions that reaffirm MIC’s robust identity.
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Throughout the journey, our meticulous craftsmanship and strategic thinking were exhibited, encapsulating the essence of MIC and visually communicating their mission.
What we did
Scope of work
Brand Identity
Brand Guideline
Brand & Printed Collaterals
Sector
Investment
Client
Mad’a Investment Co.
Location
Riyadh, Saudi Arabia
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At STORM, we don't just create brands; we meticulously sketch them into life, ensuring every step of the journey is thoughtfully accounted for, and every outcome is impactful. The partnership with MIC Investment is but an embodiment of this commitment.

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