Revolutionizing Fitness with Wireless EMS Training

FlexZonia

Stepping into the innovative realm of Flexzonia, we find ourselves at the threshold of Canada's fitness evolution. A rare gem in a sea of regularity, Flexzonia is one of the select few facilities that offer wireless EMS training, a revolutionary leap forward in the realm of fitness and body conditioning. Harness the power to experience an intense 90-minute workout condensed into a vigorous 20 minutes with Flexzonia's offerings: EMS Training, Group Training Programs, and Personal Training.

Crafting a Powerful, Strike-force Brand for a Fitness Trailblazer

At STORM Design Studio, we live for the opportunity to escort dynamic entities like Flexzonia onto the precipice of profound transformation. Our collaboration was an alliance of meticulous craftsmanship, ambitious exactitude, and creative fervor, all forged by a mutual quest to revolutionize the fitness domain.

Drawing on Flexzonia's unique strengths and values became the strategic blueprint guiding our design journey. Through deep collaboration, we dissected the nuances of their ambition and the essence of their disruptive innovation—invisible threads we'd later weave into the fabric of their new identity.

The metamorphosis was profound. From reinvigorating their brand strategy to curating powerful social media content and designing a user-endearing website, our deft strokes meticulously outlined their new brand identity. We dared to reimagine the landscapes of printed collaterals and digital marketing, leaned into evocative design for uniforms, signage, and stationery, while also sculpting an intriguing brand experience.

What we did

Scope of work

Brand Strategy
Brand Identity Design
Brand Guidelines
Brand Experience
Brand & Printed Collaterals
Stationery & Flyers
Uniform, Wayfinding & Signage
Web Design
Marketing Collateral Digital

Social Media & Content Production

Sector

Lifestyle
Retail, E-commerce

Client

Beard Zonia Inc.

Location

Toronto, Canada